BZR 2026
Retail Accelerator . Session 3
01 - 17

Hamtramck Bazaar

Sales and
Visibility

Session 3

Saturday, May 23, 2026 . 10:00 AM to 2:00 PM

If they cannot find you, they cannot buy from you.

10:00 AM | Opening ends 10:15

What We Are Building Today

Today we make your business easier to find, trust, and buy from.

Every participant leaves with a completed Visibility Checklist and at least one friction point fixed in the room.

That is the non-negotiable output for today.
1 checklist

Visibility Checklist

10:00 AM | Opening ends 10:15

Every Customer Asks Three Questions

Before anyone buys from a business they do not know yet, they need three answers.

1. Can I find you?

2. Can I trust you?

3. Do I know what to do next?

If they cannot find you, they cannot buy from you.

10:00 AM | Ends 10:15

Pull Out Your Phone Right Now

Search for your own business. Google it. Find your Instagram or Facebook. Write down exactly what a stranger sees. Not what you think they see. What they actually see.

1
What comes up?Your name? Your page? A review? A competitor? Write it down exactly.
2
What is missing?No photos? No price? No bio? No contact? No hours? Every gap is a customer you may have already lost.
3
If nothing comes up at allThat is not a problem. That is your starting point. Today we begin fixing that.
Three questions. Can they find you, trust you, and know what to do next?

10:15 AM | Ends 10:30

Trust vs Friction

Trust makes customers feel safe enough to buy. Friction makes them hesitate, leave, or ask too many questions.

1
Instagram BioFriction: Handmade items. DM for info.Trust: Handmade soy candles for gifts and home comfort. Pickup in Hamtramck. Order by DM.
2
Product PhotoFriction: Dark photo. No label. No size. No price.Trust: Clear photo. Product name. Size. Price. How to order.
3
Business NameFriction: Different names across Instagram, Google, and booth sign.Trust: Same business name everywhere.
Every unclear detail creates a small reason not to buy.

10:15 AM | Ends 10:30

The Worst Bio Moment

DM for info is not a business strategy.

Bad Bio 1

“Welcome to my page. Handmade with love. DM me.”

What do they sell?

Who is it for?

How do I buy?

Bad Bio 2

“Luxury items for everyone. Best quality. Message me.”

What is the product?

What makes it luxury?

What should I do next?

Bad Bio 3

“Cakes, decor, gifts, events, customs, more.”

What is the main offer?

What would I ask first?

What feels confusing?

Improved Bio

“Custom dessert trays and small event sweets for family gatherings, birthdays, and Eid. Pickup in Hamtramck. DM to order.”

A clear bio does not need to be fancy. It needs to answer the customer's next question.

10:30 AM | Ends 10:45 | Ask the room each question out loud before revealing the answer.

Five-Second Pitch Challenge

Open your workbook to Part 1.

Before we practice, here is what a weak pitch sounds like versus a strong one.

Weak. I sell skincare. Stronger. I sell handmade body butters for women who want soft skin without harsh chemicals.

Weak. I do decorations. Stronger. I create balloon and table setups for birthdays, baby showers, and small family events.

Weak. I sell food. Stronger. I sell homemade sambusa and party trays for families who want fresh food for gatherings without cooking everything themselves.

1
Write your pitchWhen someone asks what I do, I say... Keep it to one or two sentences. Be specific about who it is for.
2
Speed roundThirty seconds per person. Timer on screen. Then move to the next partner. Three rounds total.
3
Your partner answers three questionsWhat do they sell? Who is it for? What is the reason to buy?
Let them laugh through the awkwardness. The awkwardness is the lesson.

10:45 AM | Ends 11:15 | Keep the energy up. Move fast between rounds.

Trust Audit and Friction Hunt

Open your workbook to Part 2.

Look at your business through a stranger's eyes.

  • Name three things that already build trust in your business.
  • Name three friction points that need to be fixed.
  • Choose one friction point you can fix today.
  • Write it down. That is your working session target.
The one friction point you choose today is your non-negotiable output from this block.

11:15 AM | Ends 11:40

Break

Ten minutes. Come back with your phone and your workbook.

11:40 AM | Ends 11:50

Digital Reality Check

Before we go further, search for your business one more time. Write down what you see now versus what you noted at the start.

  • Search your business name on Google.
  • Find your main social page.
  • Answer honestly: can a stranger find you, trust you, and know what to do next?
  • Write down the one thing that still needs the most work.
What you see right now is what your next customer sees. That is the number that matters.

11:50 AM | Ends 12:00

The Customer Path

Every customer follows the same path from noticing you to deciding to buy. Here is where that path breaks.

A customer sees you at the Bazaar.

Then they search your name later.

Then they check your photos and reviews.

Then they look for how to order.

Then they decide whether to message you.

Here is where that path breaks.

They remember the product but not the name.

They find the page but the bio is unclear.

They like the photos but cannot find the price.

They want to order but cannot find the contact info.

They search Google and nothing comes up.

Do not make people play hide and seek with your business.

12:00 PM | Ends 12:10

The Findability Engine

Once you understand how the path breaks, here is how you fix it.

1
The non-negotiablesSame business name everywhere. Clear bio. Clear photos. Easy contact. Easy buying steps. A plan to collect reviews.
2
Google Business ProfileIf you are eligible and ready, this is the single most powerful free visibility tool available. It puts you on Google Maps and in local search results.
3
The filterAfter every improvement ask the three questions. Can they find you, trust you, and know what to do next?

12:10 PM | Ends 12:20

Google Business Profile

We are showing the doorway, not walking through the whole house. Follow along on your phone.

Step 1. Search Google Business Profile and click Manage now. This is where your free listing lives.

Step 2. Enter your exact business name. This helps customers recognize and search for you.

Step 3. Select your business category. This tells Google what kind of business you are so the right people find you.

Step 4. Add your address or service area. This tells customers where you serve or where they can find you.

Step 5. Add your phone number and website or social link. This gives customers an easy way to reach you.

Step 6. Add photos and write a two-sentence description. Photos build trust before anyone talks to you. Your description explains what you offer in simple language.

If you hit a verification step, write it down and we will handle it one on one during the working session.

12:20 PM | Ends 12:35 | Do not troubleshoot individual issues here. Note them and move on.

Build Your Visibility Toolkit

Open your workbook to Parts 2 and 3.

Work through the toolkit in this order. Start with the planner, then complete the checklist, then fix one thing before you stop.

  • Part 2: Complete your Google Business Profile Planner.
  • Part 2: Draft your review request message.
  • Part 3: Complete your Visibility Checklist.
  • Fix one friction point now.
  • Before you stop, check the three questions: Can they find you? Can they trust you? Do they know what to do next?
We are not here to solve every platform issue today. We are here to make one real visibility improvement before you leave.

12:35 PM | Ends 1:20 | Walk the room. Ask each participant: which of the three questions does your page still not answer?

The Stranger Test

Before you review your partner's page, remember this.

A stranger does not know your story.

A stranger does not know your quality.

A stranger does not know what you meant.

They only know what your page, sign, photos, and words make clear.

Your cousin understands what you sell. A stranger does not owe you that much effort.

Open your workbook to Part 3.

  • What do they sell?
  • Who is it for?
  • How do I buy?
  • Do I trust this enough to ask a question?
  • What is the one thing that needs to be clearer?
Raise your hand if your partner's page answered all three questions. Hands that do not go up are the honest to-do list.

1:20 PM | Ends 1:45

Fix One Thing Now

Take what your partner said. Pick the one friction point that will make the biggest difference and fix it before we close.

This is today's commitment: one real fix before you leave.

Update your Instagram bio.

Add clear ordering instructions.

Choose a stronger profile photo.

Write your Google Business description.

Draft your review request message.

Add contact information.

Clarify your main product highlight.

In the room today, I fixed...

1:45 PM | Ends 1:55

What Comes Next

Session 3 creates visibility and trust.

Session 4 moves into operations and consistency.

Next Session: Saturday, May 30 | 10:00 AM to 2:00 PM

They can find you now. Make sure they can trust you and buy from you too.

Ahmad Bazzi

Founder and Lead Strategist, Forward Project X

(313) 743-3273

forwardprojectx.com

a.a.bazzi@forwardprojectx.com

@FPXconsulting

290 Town Center Dr, Suite 420D . Dearborn, MI 48126

ACCESS
Forward Project X
Hamtramck Bazaar